Trilliad Acquires Accelerate Performance to Expand Enterprise Sales Performance Capabilities
The acquisition strengthens Trilliad’s ability to deliver bespoke enterprise sales performance solutions while complementing the Sandler sales methodology
Annapolis, MD — April 28, 2026 — MRE Capital today announced that its portfolio company, Trilliad, has acquired Accelerate Performance, a global sales development and leadership training firm trusted by enterprise organizations around the world. The transaction represents the fourth add-on acquisition for Trilliad since its formation in 2023.
“We believe Trilliad is uniquely positioned to lead in a highly fragmented market for growth services, and we see a significant opportunity to scale a differentiated platform at the intersection of sales, marketing, and customer success,” said David Williams, Founder and CEO of MRE Capital. “The addition of Accelerate Performance strengthens Trilliad’s ability to deliver both scalable methodologies and deeply customized enterprise solutions."
Since its launch in 2023, Trilliad has rapidly scaled through a combination of organic growth and targeted strategic acquisitions, positioning the company as a differentiated Growth Services Provider serving enterprise revenue leaders.
The acquisition expands Trilliad’s Sales Performance Solutions offering, strengthening its ability to support a broader range of sales performance needs across the market, particularly for large enterprise organizations requiring highly customized solutions.
“Enterprise organizations increasingly demand customized sales performance programs designed around their exact business environment,” said Craig Dempster, CEO of Trilliad. “Accelerate Performance brings a proven approach to building these solutions from the ground up. Their work with some of the world’s most sophisticated organizations makes them a powerful addition to Trilliad.”
Founded in 2006, Accelerate Performance designs and delivers tailored sales, service, and leadership programs for complex global organizations. Over nearly two decades, the firm has built enduring partnerships with a number of the world's leading organizations, delivered programs across more than 15 countries and 10 languages, and consistently translated strategy into measurable behavioral change at scale.
Accelerate Performance will operate alongside Sandler, Trilliad’s flagship sales methodology and globally recognized training system, within the company’s broader Sales Performance Solutions portfolio. The two organizations serve distinct but complementary needs: Sandler delivers a proven, scalable methodology for organizations of all sizes, while Accelerate Performance serves enterprise buyers who require programs built entirely around their own frameworks, language, and intellectual property.
“This acquisition expands our ability to support organizations across the entire spectrum of sales performance transformation,” said David Braun, President of Sandler and of Trilliad’s Sales Performance Solutions service line. “It strengthens our enterprise offering while reinforcing Sandler’s leadership as the world’s most proven sales methodology.”
Founder Adam Shaivitz will continue to lead Accelerate Performance as part of Trilliad, preserving the firm's highly customized delivery model that clients have relied on for nearly two decades.
“Accelerate Performance clients place a high value on having development initiatives built and delivered their way. This relevance leads to long term growth and impact,” said Shaivitz. “Joining Trilliad allows us to expand that impact while maintaining the highly customized approach our clients expect.”
Since launching Trilliad, MRE Capital has supported the company’s growth into a scaled Growth Services Provider, bringing together complementary platforms such as Just Global, Sandler, and Sercante to deliver integrated solutions across sales, marketing, and customer success.
About MRE Capital
MRE Capital was formed as the family office of David Williams focused on private company investing and development. With a long-term investment horizon and a hands-on approach, MRE Capital focuses on creating value through operational excellence and strategic growth. For more information, visit mre-capital.com.
About Trilliad
Trilliad (www.trilliad.com), a market-leading Growth Services Provider (GSP), solves challenges and drives results for Growth Leaders across Sales, Marketing and Customer Success. Trilliad’s full-service solutions deliver competitive advantage for the brands it works with by optimizing their sales and marketing strategies, processes, skills and technology. Trilliad drives efficiency and predictability at the intersection of Sales, Marketing, and Customer Success to increase seller productivity, lower cost per lead, decrease cost per sale, accelerate time to close, and drive customer lifetime value.
Visit www.trilliad.com for more information.